The ‘green’ magazine section we created in our home and living category around two months ago is driving good sales. Last week, we had one customer buy four of the titles we have on display. Discussing her purchase, she made it clear that having the titles together and in this location were key factors in her buying all four. What she discovered in our newsagency and our interest in her purchase has provided good word of mouth material to reinforce the value of a newsagency for special interest magazines.
These are small yet important decisions we can make in our newsagencies – grouping titles together to connect with interests we know exist which are not represented in the traditional magazine department layouts publishers have pitched to us in the past.
The key to what we have done with the ‘green’ magazines is to bookend the column with related and popular magazines.