The O’BON journals, pencils and folders we have are selling well. Our customers like the environmental story. The journals are made using sugar cane pulp and the pencils are made from recycled newspapers – yes, an excellent like to one our core products there! The good environmental story with O’BON is enhanced by excellent product design and finishing – our customers comment on this. While the O’BON range is sourced and recommended by newsXpress, I am sure that other newsagents wanting to carry an environmentally friendly and visually appealing range of journals, pencils and folders could arrange supply.
I have written here for some time that newsagents need a stronger presence of products which are more ‘green’ the O’BON range meets this requirement and goes beyond because of product design and quality.
For the record, no one has asked me to blog about this. I have had the product in store for more than a month and was reviewing sales numbers yesterday.