Why is aged news better than real news? This is one of several fascinating questions posed by Jason Jones to the Assistant Editor and other representatives of The New York Times in a report produced for The Daily Show on TV last week. Watch it…
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c | |||
| End Times | ||||
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Mark,
Many tiomes we have had conversation re newspapers today and the future. Discussion is everywhere re the “mix” newsagents should look at within their stores etc. Newsagents and especially prospective npurchasers of newsagencies are concerned for their future. No amount of explaining the mix in profit terms helps the argument that newsapaers contibute a small amount to the bottom line. , compoared with other products.
Newspaer publishers have diversified their advertising reveunue earnings into electronic media as a company. We are still at the end of their cycle without any new beginnings.
I have been a print newspaper person all my life even had an Aunty who was a journalist. I still have 3 newsapers per day home delivered.
None the less I see “the times (yes the New York Timnes as well) are a changin”
Should we not be pitching our retail stores as a “concept” to public as one as a destination other than “your local newsagent”?
Now before I get pillarised here, I am not saying leave newspaers or newsagencies out of the concept but be a little like the publishers and proctect our future by graduating purposefully toward an image wher aou destination is more defined ito suit the Next G. Call us communication centres or media outlets or Info sources, whatever an name that does NOT mean newspapers however very much includes them as a product.
We need to look at the future and prepare that futur instead of the same old “warring” games between Associations.
I bet if anyone today took this to an Association they would ignore it by saying we are discussing our “new” contarcts with the publishers and we are better than our competing Association because we said this and we said that etc.
This video is just a stark look at the future. Rupert says give it ten years. Buyers of newsagencies and lenders say “what are you guys doing” They lend on coffee shops don’t they Where is our “Gloria Jeans”?
Graeme, This is one reason I ask whether we need contraacts.
Mark.
The simple answer is at the moment Bank are lending on contracts. We need to cahnge their thinking that we are stable without them. Now, that’s a job for the Associations however to my knowledge they have not addressed the future just lived in the past. I long for the day that we are recognised as today’s product and business with a future. It nees to be created
Well Mark, after waiting,buffering and more buffering I get to see a comedian ask the question whats todays news. That took about 3/4 minutes , You can read a lot of yesterdays news in that time without the sarcasm. That’s the frustrating thing I find with new media they make you wait, for the flickering adds the buffering start, uniformative comments. I don’t find it a nice experience and maybe thats the reason why papers are still selling and were still in business.
Paul,
About 12 years ago I spoke at one of our area meetings warning about how one could read newspapers online. I also said that maybe it wasn’t a big deal because we wouldn’t have a phone line (who can forget the 9600 connection) or electricity cord long enough for it to be viable. Well haven’t times changed, now I can watch a game of football on the computer with very little buffering and I am not even on ADSL2 let alone what is in the pipeline to come.
Many who know me understand that I virtually haven’t read a hard copy of a newspaper for around 10 years,preferring to read online and I am old fart of 63 so imagine what the young people are doing with mobile devices and wireless internet. Besides that for a subscription you have been able to download the full copy of the Australian onto a laptop and read the whole paper on the train on your way to work. So as they say the times they are a changing and this is the purpose of Mark’s blog posts.
Paul, data tells a different story: newspaper sales, newspaper readership, online hits etc etc etc. When I found the clip it loaded immediately.
Paul,
The lack of internet infastructure is, in part, what holds online news back in Australia. This is changing quickly and with the federal government’s fibre optic project, speed will no longer be a problem.
Having said that, I don’t read hard-copy newspapers. I get all my news online, either on my notebook (via wireless network) or on my phone (3G) when in out and about.