We moved our Madison magazine display on today, it has done okay but we wanted to try the counter space for something else over the weekend. Rather than move Madison completely back to its usual place, we have the title on display among the weeklies – for the weekend. Just after moving Madison this morning, I saw one copy browsed and purchased by a shopper after picking up Who. We try and always move a featured title to a secondary good traffic location before moving it back to its regular place.