Click on the image to see the detail of a new June Brides display created by Alexandra Carey at newsXpress Deception Bay. This beautiful display brightens the shop and enhances the experience. This is another excellent example of using the display to separate the newsagency from more traditional magazine displays.
Click on this image to see how they represent the bridal theme in the shopfront facing into the shopping mall. This is a significant departure from the traditional newsagency shopfront and seeks to make the business more appealing and reflecting a commitment to embracing gift and seasonal opportunities.
Click on this image to see the new June babies display in the same newsagency. Both displays are up at the same time. Baby gifts are the most consistent performing gift category. Creating a stunning visual display will deliver excellent sales results – as well as lift the visual appeal of the shop.
Both displays are an excellent example of making your newsagency your own.
Thanks Mark, lovely words. Interesting to note in the Babies display we are using our traditional Magazine display area. For the last four months we have tried a ‘quiet’ space, i.e. no posters at all. No magazine posters anywhere in the store. Magazine sales are up over the corresponding period. Go figure.