Our team at Forest Hill relayed our wrap wall to refresh the offer. This is on the wall bordering our card department. While is is too early to say if it will result in a sales kick, there is anecdotal evidence suggesting it is attracting more shopper attention.
The work on the walls reflects a mission at Forest Hill to regularly refresh departments which are usually set-and-forget in newsagencies.
We know from US and UK retail study that refreshing the wrap offer in terms of location and range regularly – at least yearly -drives good growth.
Year on year, newsagents account for 35% to 40% of total card sales in Australia. Our channell’s proportion of wrap and packaging is considerably smaller. I think this is because we tend to treat wrap as the poor cousin.
By moving wrap and packaging around our goal is to find customers and help it achieve the potential we know is there.
Mark;
What amount of space was used to achieve this display? It looks great and is something we are considering at Seymour when renovations are completed in the coming months.
Vaughan it’s between three and four metres. We have more playing to do.
Hi Mark
The relay looks great. I’m a little curious though. Have you gone away from flat wrap in favour of roll wrap or is there another section not included in the photo?
Mark F