We are promoting the latest issue of Weight Watchers magazine to the side of the counter – in a display seen by people walking our of our two main magazine aisles. I have included some other magazines to fill out the display: Women’s Health, AWW’s Low Fat cookbook, Natural Health and Vegetarian Life and Annette Sym’s Symply Too Good 5.
Weight Watchers is doing very well for us following the switch to a monthly. Last month’s issue achieved a sell through of 90% last month. In addition to this feature display, we also have a pocket in with our weeklies and two pockets in our health section.
As with all of our displays – customers can easily purchase right off the stand. This is very important.