A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting weekly magazines

fhn_t5tl_100809.JPGOur promotion of Woman’s Day versus New Idea delivered an excellent result on Monday and Tuesday with both titles experiencing a similar lift.  We adjusted the display today to feature Take 5 and That’s Life while also supporting a selection of weeklies.  Take 5 and That’s Life are important traffic generators for us, I expect them to deliver good results from a front of shop promotion.

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