We are enjoying excellent traffic from the latest HOT Ink! promotion. As we have found previously, Tuesdays are an especially successful day for us given that it us the quietest day of the week – over $600 in ink sales Tuesday last week. Every day since the latest catalogue promotion hit has delivered excellent business.
This is our eleventh ink promotion. Consistency around brands, promotion and competitive pricing has established us in our area and this brings repeat business after a catalogue ends.
Most days, we sell more from three metres of ink than we do from two aisles of stationery. While this could be a reflection on our stationery offer, I think it speaks to consistent external marketing of the ink offer.
Great week for us last week with sales just over $2700.00
display looks impressive!!