It is National Independents’ Week this past week in the UK, a week when publishers, suppliers and independent retailers including newsagents jointly promote independent retailers. The Sun newspaper is promoting offers through coupons in the newspaper. This is an excellent promotion, one I have blogged about before.
I’d love to see something like this run here in Australia. I am certain that suppliers and newspaper publishers would get behind it.
I tried something kind of similar with the TV commercial I funded last year and while ACP Magaiznes, Lovatts, the Herald and Weekly Times and some newsagents got behind it, this was not enough to extend the reach.
The UK initiative appears to be more product driven. That is important for unlocking funding and driving consumer action.