We had a good selection of these cows on display near our counter, expecting them to sell quickly – they are a cute and inexpensive novelty gift (with a good margin). We sold one. Within two days of moving them to our window we had sold all stock except for one. As we have found in our gift shops, moving gift stock regularly is crucial to finding sales. What is lost in one location can work a treat in another. We have a floor stock rotation program which is helping drive good results from our entry into gifts in our newsagencies.