We have given the relaunched Good Health an excellent location in our newsagency – at the entrance to our busiest magazine aisle – not too far from the usual home for this title. While not the prettiest retail display, it is functional and easily shopped. It focuses on the re-launch of the title and the low price point – function over form.
Famous benefited from its re-launch and lower price point earier this year, hopefully these moves work well for Good Health and bring new customers to the title.
Should we receive our commision on the $6.80 cover price or on the $4.95 re-launch price? Great positioning Mark and deserving of a better commision….
James,
I don’t know about others but I’m not concerned about the price reduction long term. The 4.95 price point positions the title better as an impulse purchase which, in theory, should help boost unit sales.