Here is Rupert Murdoch talking about the future of newspapers. A must watch for newsagents. The opening questions is: will there be newspapers?
This interview is interesting in the context of contract newspaper distribution negotiations. I remain unconvinced about the need for contracts.
The interview follows an ad for the Fox Business Network.
Every day there are more stories about this topic yet newsagents continue to agree to build shop fits with expensive purpose-built newspaper and magazine stands. Our shop fits need to be flexible, able to change without additional capital cost.
What the interview and see for yourself the changes we need to embrace in our newsagency businesses.
I respect Rupert Murdoch. He knows what his business stands for and pursues that relentlessley. He also cleverly uses his own channels, like Fox Business Channel, to preach his message. We can learn from this. We have a traffic rich channel today yet many of us are not using this to take our customer’s hands and lead them to our future. This is because we don;t know what the future is and because we are scared about engagement with our customers. But those are conversations for another time.
UPDATE: Check out the coverage this has received in the last 24 hoours. Murdoch’s important place in this discussion is obvious.
very good and informative.
From trying to read between the lines until people totally convert to reading news on the internet AND PAY FOR IT they won’t kill off the printed paper.
Circulation and readership for his Herald Sun is up (how realiable the figures are -well?)
Thanks Theo. Newsagents ought to get together, play this interview and debate what the future looks like.
Even Ol’ Rupert isn’t that convincing when asked about what the future of newspaper will look like.
A different perspective http://www.businessinsider.com/what-to-tell-people-who-want-a-newspaper-bailout-2009-5