We bumped the Family Circle promotion from our premiun front counter location to make way for That’s Life and the free MasterFoods pack which comes with each issue. This was an opportunity too good to pass up. The free gift is excellent value. We expect it to work very well with our demographic. We will re-position Family Circle next week or when, hopefully, That’s Life sells out. Given the shape of the MasterFoods gift it was a challenge to display the product in our usual way so we have adopted the simple stack approach.
Its good to see that our city cousins get looked after with freebees on thier mags but out in the never never we get jack crap.Well done G&G
terry,
I am on the edge of the never never in NSW and received the freebies
Terry, The promotion was sent to the top 2,700 That’s Life newsagents. 56% of the stores are country / regional.
Love this promo. Works especially well in our situation (since we carry that Masterfood range in the supermarket side of the store). The perceived value by customers is very high – something which even expensive freebies can’t always achieve.
It worked well for our 3 copies – the transport company has lost the rest of our bulk order . . .
We sold out without the sachets.
Oops. Revise that to 2 left.
Paul what part of the country are you in , i am in north queensland and we have been haing dramas with receiving stock ,mondays delivery about a 3rd of it turned up after making a few calls there was still no explanation to what happend .We ended up receiving it on wednesday ,could you imagine that disaster being the last wed of the month i had magazines everywhere
HI Shaun,
Your not alone… We did not receive any Thats Life, no AWW, no Take 5, no New Ideas…
But we did however receive every other shop in our regions crap… The response from Followmont is that the problem is not at their end… Dont how that can be when they are the ones that deliver…
The response from GG & Network, we will send you more and credit you, later response we dont have any to supply…
I don’t understand how a promo like this helps when we don’t get any extrra copies. In our case all it does is make our customers p…..d off because we have sold out early, and we got no EXTRA copies to sell. So in fact this type of promo goes against our shop as my customers are now going elsewhere to try and buy the mag.
95 sold in two days, Take 5 is also boosted.