Quentin Long, Managing Director of Australia Traveller magazine, has been true to his word in comments at this blog. He has provided newsagents who opted-in with marketing collateral and information to help drive sales of the next issue of Australian Traveller which goes on sale tomorrow. We were advised Monday that the collateral had been posted. This came in an email with a copy of the cover and additional helpful information about features in the issue: Time To Go Outback; The Amazing Expriences of the Outback;Bob Brown What’s He Fighting For? A portfolio of the Senator’s own photos of Tasmania; The 20 Best Tours in Australia; and,Melbourne Laneways. Knowing this is useful if an opportunity presents when talking with a customer – it helps us act like magazine specialists.
Quentin is to be commended for his engagement with newsagents through this place and elsewhere/.
Another possible sales pitch is the map of Australia on the back page, showing where each article/content is on the map, with a page number.
I like that initiative, I think it’d go well on a poster.