Newsagencies across the country improvise every day when things don’t go as planned. Such improvisations range from the major to right down to the small – like this morning when The Age arrived in one of our stores without posters again. We used this as an opportunity to pitch Who magazine with a poster in The Age poster slot and copies of Who above The Age and the Herald Sun. While these seem like small moves, they illustrate the flexibility many of us demonstrate every day. A challenge here becomes an opportunity elsewhere.