We are promoting Delicious at the counter for the weekend at Forest Hill. While our display of Harpers Bazaar did okay, it was not enough to justify the space allocation for the weekend. I suspect we will do much better out of Delicious as the title is a strong performer for us and the free block of Lindt chocolate makes it even more appealing.
Our experience with Delicious is that it responds well in an impulse situation- such as at the counter or placed with weekly magazines outside its usual category. Our focus on promoting it in several places in the on-sale week works for us and achieves an excellent sell-through for this title.
As a follow-up to a previous post, I note that the chocolate itself has come through the distribution system in surprisingly good shape.