Delicious magazine sells well for us. The block of chocolate should help sales of the issue out today. Given display space pressures elsewhere, we have placed some of our Delicious stock in among our weekly magazines. We have been experimenting with one or two pockets with our weeklies this year and sales from this location are good. This is why we expect the flat stack and three pocket display to work well for us.
For the benefit of NDD and their lawyers I’d note that our supplies of Delicious are good – certainly not oversupplied.