We are promoting a range of crossword titles next to our main lottery counter this week. We are featuring top selling crossword titles from Lovatts, Puzzler, Woman’s Day, That’s Life and Mr Wisdom.
As the photo shows, we have been careful to display most of the cover – this is important since we are chasing sales to people who may not be regular crossword purchasers and the covers are more appealing than mastheads.
We track quantities in each pocket so as to determine sales from this location compared to others. We also use our software to track sales with lottery products this week compared to past weeks.
Like all good promotions, if it works it is repeated and if it does not work we focus on other opportunities. Past experience shows that crosswords should see a lift as result of this promotion.
like the display!!
Thanks Manni. This is an old wrire rack which we have recycled. So, in additioin to being a good store about magazine category promotion, it is a good GREEN story.