I am told to turn to page 25 of today’s Herald Sun, go to the Herald Sun website on my computer, hold the newspaper in front of my camera and see the newspaper come to life – if you have the right plug-in installed. While I accept that this extends engagement between the printed product and the website, it is not a newspaper revolution.
For someone that had less patience than I, I would have given up earlier. It took a lot of plugin installation and fiddling to even work out what was supposed to happen!
Like Amelia, I also almost lost patience with the downloading/plug-in. I was seriously disappointed with the outcome, as the story printed in the Courier Mail last week said this thing would be revolutionary! I’m sure the kids would have loved the 3D graphics that moved with the paper, but I already have something similar that came with my webcam and I don’t need to log onto a website to do it.
It’s interesting, but not revolutionary, and I don’t think it will contribute to any changes to the way we read newspapers. I do wonder, though, how many hits their website got, though…