The Combat Tanks Collection partwork is generating good traffic. The TV campaign running currently is having a positive impact. We are promoting the title at the front of the shop to also get to people who have seen the ad but have forgotten to purchase it. We are also pushing putaways for people likely to want to collect the series.
The Combat Tanks Collection is an excellent opportunity for newsagents as we have this exclusively.
Regulars here will know why I like partworks. Partworks customers are more likely to purchase other items when visiting to collect an issue than a regular magazine customer.
Received 5 copies of this,despite the fact that it is common knowledge that a large percentage of our customer base (area traffic and visiting) is male. Sold out Friday morning and have since missed a few more sales for being out of stock. Ordering extras was very easy, though, thanks to the simple process on Gotch’s website. Should have done that sooner, so it’s our own fault. We wish we had more for the weekend, though, the tv ad is driving them in!
I am in Rural South Australia and saw the ad for combat tanks on tv last night, I rang GG this morning to ask when we were receiving supplies as I have had many enq. from customers They said we may not be getting it in SA, they had no notification of it. They had also had many enquiries about it, but were unable to shed any light on it. I find this ridiculous as they are advertising it as being available @ newsagents. At the very least in SA, GG should know if its coming or not. If we aren’t getting it, dont false advertise.
Update: Extras from GG received Monday AM and half sold already!
On the subject of new partworks coming out, but not made available everywhere, we have encountered this before. The publishers and distributors should be communicating to newsagents what’s new (i.e. what a customer might see advertised in their area) so they can prepare themselves with info to give to the customer. A newsagent who doesn’t know about a new magazine/partwork looks like an idiot to the customer. This affects the customer’s view of us as newsagents, and our industry.