We sold one copy each of the latest issues of Better Digital and Digital Photography and Design magazines Their single-digit sell-through rates make them among the worst performing titles in my newsagencies. I put the poor sales down to over-satisfaction in the segment thanks to other titles and that more up to date informatiuon on digital photography is available free online. The publishers of these titles need to urgently get a hold of current sales data from newsagencies and review print runs accordingly. We cannot afford sub 10% sell through rates. They could also consider engaging in a marketing campaign to drive trafffic to the titles. While there is a cost for such marketing, there is also a cost for newsagents to have this stock sitting idle on their shelves.
A lot of these mags also have very inaccurate information around. I got one sent to my store for free by the publisher, current issue. Laughed my ass off reading that they recommend a “128mb or higher SD card if you want plenty of photos”.
Yeah, maybe in 2005.
Ironically, I contacted GG to get Australian Photography back on my list as the number of photography titles had whittled down to 3 through natural attrition (lack of sales, not me cancelling).