The magazine fixtures in our Frankston shop are the old (inflexible) style. This does not stop them being dressed with collateral for brands we are happy to support. The aisle end display for Belle is a good example. Belle responds well to this type of display in terms of sales lift. Note the acrylic fixture off of which customers can buy the title. While I can appreciate that a more modern shop would struggle to support this older type of magazine display, it works a treat at Frankston. Our annual magazine sales are close to $500,000 and year on year our decline in the current market is below average. I put this down 100% to brilliant in-store merchandising by our Frankston team.