The day before Mother’s Day is usually the busiest of the Mother’s Day season. This is when Dad and the younger kids get out to buy cards and gifts for the first time in the season along with others who shop at the last minute. All of the stores in which I have a financial stake experienced excellent trading. We were ready for last minute shoppers. Mother’s Day cards were the stand out. Double digit growth in most situations. Gifts were strong as well as magazines.
I spoke to newsagents in several states, city and rural, shopping centre and high street during the course of yesterday. All reported excellent business. Many had crowds even bigger than at the height of Christmas. While only anecdotal, I’d expect the card companies to report an excellent Mother’s day 2009.
Newsagents own these seasons. This is why we need to embrace them wholeheartedly. Father’s Day is next. It is another opportunity to re-present ourselves to infrequent visitors.
yesterday was crazy. that’s all i can say.
busy, but fun.
This morning was still busy. I still can’t get over why people would discount early. Big winner today was wrapped chocolate boxes, cards and scratchies. Although I think Eskimo’s would have bought ice if it was pre-wrapped.
Sarah