I first heard four weeks ago that sales of Tattersalls lottery products in 7-eleven convenience stores were not as good as expected. Since then I have heard it from several more people, some of whom I would expect to have good market intelligence. Maybe my concerns and those of others have not been realised by this marriage or, maybe, the new offer is taking longer to gain traction than anticipated. Maybe what I have heard is not accurate.
I would be surprised if sales are not good. Advertising for the offer has been strong and this is supported by good in-store collateral.
Mark,
I generally buy my petrol from 7/11. So far (in NSW) I have never been in the store when someone has purchased a lotto product. I usually purchase petrol at about 7:00am so maybe the timing is wrong but I can only call it as I see it. Perhaps a poor investment but only time will tell..
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