A florist in Frankston gives us a nice flower arrangement in the lead up to Mother’s Day to promote their business and provide one lucky customer with a fresh arrangement for their mum. I like that this promotion supports a business in our centre, gives our customers a winning opportunity and brightens the shop for a couple of weeks.
I’d note that this is not our initiative, it started long before we bought the business. We’re happy to maintain the tradition.
I think it’s great to support your local florist!
Disclaimer; we run both the newsagency and the florist!
I have a deal with my centre’s Florist who puts a flower arrangement in my store. It brightens up my store on shelf that doesn’t really sell anything.
We refer people down to them when they ask to buy it. He’s happy and we love the arrangements.
Mark, hope you don’t mind I linked to this entry from Twitter. I thought the local newsagent angle worked, especially since we have flowers for Mother’s Day in store as well. http://twitter.com/mkanews