We will probably sell out of the Catherine Martin guest edited edition of Vogue Living in our Frankston store. Yes, Frankston! The sell-out will occur because of the excellent collateral provided to support the title – as the photo shows. I know of newsagencies where this issue will not sell out because the marketing support is not equal to that which we received in Frankston. As comments on another post have shown here recently, newsagents would appreciate an opt-in situation for marketing collateral for magazines. While there would be some work involved in making this happen, the resulting in-store effort by proactive newsagents is bound to drive sales … as we are seeing in Frankston for Vogue Living.