We are getting to the end of our diary sale and have now moved from a percentage off offer to a fixed price offer. Each diary has the orginal price and a discount price. We figured this is easier especially since we have moved beyond a half price offer. We will keep a small range for the remainder of the year but hope to quit what is left in the next two weeks. Since we moved to this new pricing approach wehave been selling 25 to 50 diaries a day.
We went into diaries in September last year with our discount strategy mapped out. Diaries are part of our overall value for money offer – that is the theory at least.