We are promoting the latest issue of Dolly magazine in this new space we created by using the back of another stand. This space is at the end of our two main magazine aisles and is passed by considerable foot-traffic. Our team at Forest Hill created this space around two months ago and it has worked well for us, driving some excellent sales results.
This was was previously dead space in our shop – generating no revenue. I am grateful to the local in-store initiative which has turned this into sales success.
I have seen someone leave an aisle with their purchase and then purchase off this stand.