We completed a relay of 150 titles in our craft, quilting, knitting and cards magazine segments last week. This was done as part of our commitment to keeping our magazine offer fresh for our customers and ourselves. This area of our magazine department is important in sales for us and because it is at the end of our main magazine aisle, on our back wall. Previously, walking down the aisle you faces scrapbook titles. Now, you face quilting titles.
In deciding on changed to layout, we focus on top selling, efficient, Australian titles first. This is a challenge because of the double and triple packs of craft titles which make many inefficient from a real-estate perspective.