Our Book Sale at Forest Hill is working very well. Customers love the offers in the flyers – they always do. Book sales are very easy to run when you partner with a good supplier and back by investing in external marketing. This is another excellent way to draw new customers to the business. Books, Ink, calendars – they all work the same: great sales, good margin and new customers getting to know the business. The key linkage between them is external promotion.
Customers react to event sales lick this book sale this more over time, as they get to know your brand and that your business is different to other newsagencies.
Newsagents need to seize every opportunity to promote outside the business – like this book sale. Bringing in new customers every week is crucial to the health of our businesses. It started immediately after our last HOT Ink! brochure which also sought to bring new customers to the shop.
These new customers buy other items, they are shoppers and browse well. This drives good business in other departments which are browser friendly such as magazines and cards.
The book sale we are running is a newsXpress strategy.
We recently entered the book category reluctantly as there were already 2 book stores within 500m of our doors but in the 3 weeks since introducing it we have sold over $1200 in product. We kick ourselves now for not taking the move sooner.
And by a twist of fate both esablished book stores are closing down, not because of us but they were both run by elderly people who thought it to be the right time to get out, but we are attracting their loyal customers who would not normally come into our business.
From our point of view it is a lesson learned in trying new areas that are out of our comfort zone and measuring the results.
Are you guys able to share on how to get into this part of the business, maybe point me in the right direction?
Derek, Our supply is through Australian Book Wholesalersin QLD. While it is a newsXpress deal, I know that ABW also supply others. The key is the catalogue to drive traffic.
Thankyou
Derek
I got a call from a crowd called “Jack in the Box” yesterday, asking if we would be interested in seeing a catalogue of books and DVDs.
Thankyou Y & G, will try and track them down also..Was it a reasonable offer?
Derek
Don’t know yet. Still waiting for the email catalogue.
The girl who rang said that they were cheap because they were “wholesale”. Hmmm. I did caution her to be a bit careful with her use of the two words in the same sentence LOL.
Anyway, according to the girl who rang, they’re a bookshop based in Toowoomba, who are looking to start an online wholesale business as well.
We’re looking forward to finding out more ourselves.
Hi Newsagents
We are an internet based bookshop. We sell new books at discounted prices. Please visit our website http://www.bookmargins.com.au. Our books are not hard-to-shift remainders but top-selling titles such as Bob the Builder, fiction from best-selling authors Jodi Picoult, James Patterson, Stephen King and cookbooks from Donna Hay. Bookmargins’ vast range covers Children’s titles (perfect for Christmas and Back-to-School), Cookbooks, Health & Wellbeing, Home Improvement, Do-It-Yourself and Non-Fiction titles as well as bestselling hardcover and paperback novels. New stock arrives each week and orders are shipped within twenty four hours to ensure you don’t miss a single sale. I can offer Newsagents 25% discount off our already discounted website prices. Please contact me on judy@bookmargins.com.au if you are interested in placing an order.