A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Missed opportunity for magazines

Publishers have missed an opportunity in newsagencies today.  While many of us are open and did receive magazines, we did not receive the usual marketing collateral material – especially for ACP Magaiznes titles.  Lack of collateral means the space is allocated to other titles for this week.  Based on the sales in the first half of today, it’s a missed opportunity.

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