Placing The Monthly above The Age in our newspaper stand works. We will sell out of the latest issue thanks to this opportunistic placement. I’d encourage other newsagents to find a way to display The Monthly with newspapers – for at least the first week or two of the on-sale. Showing the whole cover is key to success for The Monthly – their covers are excellent.
I used the Alpha stand for placing the Monthly for the past week, it’s only today that I changed over to promote another mag.