We are promoting Donna Hay magazine at the counter. While the free shopping list pad is not original and the publisher provided one poster of marketing collateral we decided to give it a go.
Publishers need to understand that not all newsagents are the same when it comes to promoting titles. The more they invest in our business with professional collateral the more likely we are to engage with their title.
We like to change our displays regularly, at least weekly and usually more often. regulars quickly become store-blind.