I have received some excellent feedback from newsagents who have listened to the first newsagency industry podcast which was published by Mediaweek last week and in which I participated. The most significant feedback has been around ACP Magazines’ Sales Based Replenishment program. Several newsagents commented to me that the podcast changed their opinion about SBR and that they now support the initiative.
I like SBR because it relies on good use of technology in newsagencies. The reward for newsagents is eliminating sell-outs, especially for monthly titles which experience an unexpected spike in sales.
The podcast helped explain the benefit as well as some of the history to the latest incarnation of SBR.
just had my first top up of Womens Weekly under SBR, worked very well as I only had 1 left on the shelf, the fact that I am in Far Nth Qld and eceived it just in times shows that the system has potential. So far so good, im impressed.
Me too, got a top up of Take 5 this AM, only 5 left on the shelf.