The photo shows three of the packs of patchwork magazines from Express Publications. This is a perfect example of oversupply. The titles in the packs are similar. They demand space for an already well-serviced segment. Given the packaging and quality of the products themselves I’d regard these as junk – sent in the hope of theft or, maybe, purcahse by a less discerning consumer. having to deal with poor selling packs like these from Express soaks up our time and cash, away from more profitable magazines.
The magazine distribution model is in need of urgent review. I was hopeful that the ACCC questions about this might lead somewhere. I am now concerned that this appears unlikely.
I spent two hours this morning playing Newsduko sending back crap like that.
I’ve just sent off my boxes full just then and talking to the driver was astounded.
He does our area, and tells me that his biggest pick up today will be 45 champagne boxes (holds 12 bottles of plonk) filled with magazines from the one agent!!!!
That’s a hell of a lot of dud magazines being shipped back. I’ve got 750 pockets, a medium newsagency and sent back four boxes.
I’m thinking that what Mark said on the pod cast about “set and forget” needs to be looked at in more aspect of our distribution model. – It’s sapping so much of our cash.
Hi Guys
I was wondering if there was a patchwork magazine that does not come in plastic wrap?
Cheers
Steve