Click on the photo to see a larger version of what I’d consider to be be best practice for displaying women’s health realted titles. This is from our Forest Hill store this morning. As we do with other categories, we anchor the display with top selling brands: Women’s Health, Good Health and Medicine, Health Smart and Diabetic Living. Blocking key brands in this way draws attention to the category.
Newsagents often say that they don’t have the space to display magazines in this way. We make it our business to find the space because the sales benefit makes it worthwhile.