We are promoting Better Homes and Gardens and Real Living together to customers as they leave our highest traffic magazine aisle at Forest Hill. We have gone for two titles to change up our usual approach in this space of focusing on one title and supporting this with other titles from the same category.
We hope to sell both titles together enough to encourage us to to do more of these dual title displays. Hopefully, ACP and Pacific will be happy with the joint promotion – both have key mastheads being given feature treatment.
Of course, retail displays are only useful to the retailer if they drive sales in that business. This is how we measure every display and determine if it is to remain active.