I am undertaking a sales benchmark study comparing January-March 2009 against January-March 2008. Tower Newsagents can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first date range (on the left) to January 1, 2009 to March 31, 2009 and the date range of the right to one year earlier. Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at mark@tower… Newsagents not using Tower software should click here for a spreadsheet template. I’ll publish the benchmark results here and elsewhere so all newsagents can benefit.
UPDATE (3.50PM): I have now received sales data from 40 newsagencies. I’d expect to have data from more than 100 by the end of the week. This will be a good dataset.