The team at our Frankston newsagency embraced their passion for fashion by creating a display next to the counter featuring several fashion magazine titles.
Non-corporate displays like this give those working in the newsagency an opportunity to express themselves. This gives the business a local feel – important if being local is important to the newsagency.
The display also provides an opportunity to bring titles to the counter area which would otherwise not be featured in this space – Nylon and Allure for example.
I wish magazine publishers and distributors would support category-wide promotional initiatives.