A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Rethinking airfreight titles

modeng_mags.jpgWe need to rethink airfreight titles because of the confusion they cause some customers.  There is the issue of what appears to be fluctuating price – the airfreight edition costs significantly more.  There is also the issue of sequence – take Model Engineers’ Workshop.  Issue 148 (airfreight) came in three weeks ago.  Yesterday, issues 147 and 149 (airfreight) came in.  So, we are rethinking whether selling airfreight titles is appropriate for our shop.  Based on questions I have been asked I suspect not.  There is also the issue of the higher cost of theft – given the cover price.  My concerns aside, however, I do know of newsagencies where it is appropriate.

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