Given that motorsport is top of mind in Melbourne this weekend – thanks to the Formula 1 Grand Prix – we are promoting Top Gear Australia at our prime counter position. We created the display yesterday and will leave it run until Monday morning. I will be interested to see what uplift we achieve. This late in the on-sale for an issue Top Gear anything more than a couple of copies would be a good result.
Notice that we have AFL collector cards on either side of the display. Hopefully, kids will point to them asking mum or dad to buy a pack and when they look they’ll see Top Gear – and buy cards and the magazine.
While it might seem like a lot of work to create a display like this for three days of sales, my view is that it makes absolute sense. Our goal is to sell more product and we can do this by creating displays which connect with local events. You cannot miss the Grand Prix in Melbourne this weekend.