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Lack of collateral to support Women’s Weekly

fhn_aww.JPGThe latest issue of the Australian Women’s Weekly went on sale today and while we received stock, we received one folded poster to support the title.  The Souvenir Edition will appeal to our customers so we have created a cover based display at the front of the shop. This would have looked so much better had we received professional marketing collateral commensurate with the status of this issue.

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  1. Heather

    We got no posters at all!!

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  2. cassandra

    posters are the least of my problem. We received less then half of what we normally sell. I had to slash subs so I at least had some to sell in the shop. Is this part of their new sales based replenishment?

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