We are seeing excellent results from each part of our stationery department which has been planagrammed. Among the best results are those we are achieving around the 3M brands. Not only does the display look stunning, it is appreciated by our customers – as reflected in sales. Planagrams are easy to implement and can be done without outside involvement: block vertically, by brand within category. The goal is to make a bold visual statement and it make shopping easier.
As you know Mark, I love vertical blocking particularly if you have good colour involved.
It is all about making your categories easier to shop for consumers.
Nice work.
Hi Mark,
Just out of interest, do you use a specific software program to create your planagrams or the pen and paper approach?
Many Thanks,
Will
Will, pen and paper, trial and error – plus supplier help.
Will,
I am superficially involved in an industry that uses sofware to create plannograms. The level of data needed to do this properly is immense. The newsagency industry is nowhere close to being in such a position to effeciently use software to create plannograms.