The table of Easter plush and related gift items we have located in our card department, at the front of the shop, is achieving excellent results. Each week is better than the last. Since we do not have a defined gift department as such at our Forest Hill store it is a challenge for us to step in and out of the gift space each season. The changes made by our team for Easter this year- better location, more integrated with cards and Easter eggs, broader range – are working very well for us. We restock the table daily.
This is a good news business story which has been simple to make happen. With greeting cards as our anchor for the seasons, it is easy for newsagents to make Easter and other key seasons count for more than just Mother’s Day. We know our Easter sales from last year and have passing them easily as a goal for this year.
The key in today’s climate, from successful newsagents I talk with, appears to be the decision to do more: more than just cards and eggs for a Easter, more than average gifts for Mother’s Day, more than an average magazine display, more than sales only when everyone else has them, more than being an average newsagent.