MINE from Time Inc. is an experimental customised magazine that combines reader-selected sections from eight publications to create a ‘magazine’ for you. While it is an interesting move, it is all a bit convoluted. There is a print version for 30,000 who sign up and an online version for others.
A print version of a semi-customised magazine is, while interesting, unlikely to gain traction beyond curiosity.
A principle of the Internet is that the content, articles in the case of magazines, want to be free – free from mastheads and free of cost. The Time experiment, with the online version, has, in my view, too many controls to gain the attention of the generation they really want to engage with their brands.