Further to my post yesterday about the inefficiency of the magazines from Express Publications, the photo shows the titles with which their Home magazine competes.
Better Homes and Gardens, Notebook, Real Living, Melbourne Living and Vogue Living all play in the same space except that they are real magazines – they are efficient in use of space, are promoted professionally and are retail friendly. However, these titles compete with various Express titles for space and cash.
Maybe the publishers of these titles could work with newsagents in finding a solution to the space and cash draining Express Publications problem. Too often publishers turn a blind eye to bad behavior from other publishers to their ultimate detriment. They could work with newsagents and help us stop companies from abusing our channel.
We are opening the packs to remove the subscription offer .Got to be kiding these people ,all most giving their bloody stuff away. Just about at the point of not puting them on the shelf