When the latest issue of Gardening Australia came out last week we gave it prime position at the counter. Yesterday, we had to give this space to something else. Rather than displaying Gardening Australia only in the gardening section, we setup a small display in front of our newspaper stand.
Titles with excellent offers deserve promotion beyond the first few days or week. Newsagents are encouraged by publsihers to go big and bold in the on-sale week. I like the idea of having a plan B (less demanding of space but still in a traffic area) for a successful title for beyond the first week before relying only on placement in regular magazine fixturing.