On the column at the front of one of our shops today I noticed six unrelated magazine titles being promoted. That we allowed it to happen is our fault. That a merchandiser did this thinking it made sense is another issue. It makes no sense to promote Aboriginal Art magazine next to Health Smart. I would be interested to know the fee paid for the visit to abuse our space.
While I have reinforced that merchandisers need to get permission for every display, this can be difficult to police sometimes, especially in locations which are hard to see from the counter.
We will remove this visual noise (mess) and reclaim the front of the shop for our own purposes.