Going out early with Easter cards and gifts is paying off – sales are good. I’d be surprised if we are not more than 10% up on last year by the time we reach Easter Sunday in April. Easter is a feel-good season so sales growth amid the doom and gloom stories makes sense. Easter is also a season around which newsagents can promote their local-shopping credentials – helping shoppers buy locally and save and support the local economy. We need to promote more around the local themes – newsagencies are ideal businesses for this.